If you make your own jewelry to sell at craft fairs, as part of your overall
marketing plan, you'll want to establish branding for your wares with the use of
unique product displays and presentation. Setting an appropriate tone to
highlight the best features of your jewelry lines should include the use of
attractive jewelry displays and product packaging.
Offering a lovely jewelry box or drawstring pouch with each purchase will give your customers an easy way to carry items after the sale, and also make those items convenient to give as gifts.
Additionally, gift packaging can be a huge asset when incorporated as part of your table display. Handmade jewelry will appear more precious and special, and your items will stand out when compared to other jewelry booths at the same venue. Utilizing attractive gift boxes to creatively display jewelry items will encourage the idea of gift-giving and at the same time, convey higher value.
Various options are available when it comes to deciding on jewelry displays and packaging -- from rich looking hinged velour boxes complete with satin liners, to simple cotton filled boxes in a variety of colors, to pretty drawstring pouches. Specialty boxes for rings, earrings and pendants, bracelets and necklaces come in a variety of colors and finishes - formal black and white, silver and gold, earth tones, and playful pastels and bright colors palettes too. The options don't stop there, as choices in pouch materials can range from sheer organza with or without pattern designs, to velour and linen. As a cost-effective option, you could utilize complimentary gift boxes for pricier items, and provide pouches for smaller purchases or items of lesser value.
Be sure to use a quality table cover and skirt that works with your design theme. Adding props and other elements to your tabletop displays, such as those from nature (rocks or leaves), mirrors, or sparkling accents will enhance your creative approach. Grouping pieces together that are similar in style or color can be effective for added impact. Remember to leave space around item groupings for breathing room. Allow each piece of jewelry to be easily accessible and stand out visually without clutter.
Read more....
Offering a lovely jewelry box or drawstring pouch with each purchase will give your customers an easy way to carry items after the sale, and also make those items convenient to give as gifts.
Additionally, gift packaging can be a huge asset when incorporated as part of your table display. Handmade jewelry will appear more precious and special, and your items will stand out when compared to other jewelry booths at the same venue. Utilizing attractive gift boxes to creatively display jewelry items will encourage the idea of gift-giving and at the same time, convey higher value.
Various options are available when it comes to deciding on jewelry displays and packaging -- from rich looking hinged velour boxes complete with satin liners, to simple cotton filled boxes in a variety of colors, to pretty drawstring pouches. Specialty boxes for rings, earrings and pendants, bracelets and necklaces come in a variety of colors and finishes - formal black and white, silver and gold, earth tones, and playful pastels and bright colors palettes too. The options don't stop there, as choices in pouch materials can range from sheer organza with or without pattern designs, to velour and linen. As a cost-effective option, you could utilize complimentary gift boxes for pricier items, and provide pouches for smaller purchases or items of lesser value.
Be sure to use a quality table cover and skirt that works with your design theme. Adding props and other elements to your tabletop displays, such as those from nature (rocks or leaves), mirrors, or sparkling accents will enhance your creative approach. Grouping pieces together that are similar in style or color can be effective for added impact. Remember to leave space around item groupings for breathing room. Allow each piece of jewelry to be easily accessible and stand out visually without clutter.
Read more....
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